edited by Jackie Micucci
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edited by Jackie Micucci |
Need a lift? exo Design has created a neat way to keep eyeglasses readily at hand. The LensLifter, which resembles a giant gumdrop, is a soft rubber frame holder that won’t harm both the eyewear and the tabletop it sits on. Ron Boeder, president of exo Products (a division of exo Design), came up with the idea after discovering a scratch on a pair of his pricey sunwear. “One day I put my expensive ($300) designer sunglasses on and discovered a scratch on one lens,” recalls Boeder. “When I went to the store where I purchased the glasses, they informed me that I could contact the manufacturer and pay $80 for a replacement lens. That was the final straw.” He decided to invent a solution himself so he could store his glasses, not forget them and, most importantly, not damage them. The LensLifter was born after six months of testing and prototyping. Available in a rainbow of colors for under $10, it attaches onto a surface via a suction cup and works even on the dashboard of a car or boat. And it may soon become a museum piece. The Museum of Modern Art is evaluating the LensLifter’s inclusion in its collection for its timeless design and simple form and function. Talk about eye-catching art. —JM |
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Marchon Eyewear Fend-ed off traffic on Beverly Hills’ Rodeo Drive and pitched a tent in front of the Fendi store for Fendi Takes Beverly Hills, a star-studded eyewear extravaganza. Celebrity stylist Phillip Bloch bestowed eyewear makeovers on celebs including Jennifer Tilly and Joely Fisher, as well as hundreds of civilians. Bloch also dished details of the event to reporters from media outlets such as E! Entertainment Television, The Style Network, Fox Television, The Los Angeles Times and Los Angeles Magazine. —Elizabeth Q. Kindt |
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| Eyewhere? Everybody’s going Cas‘ these days. From the office to the evening, it’s time to undo that top button and leave the tie at home. With weddings and funerals being the only occasions the average Joe dresses up, it’s time to explore some casual licenses that have, until now, gone unnoticed. The Gap: Eyewear swings. Eyewear a go-go. Eyewear country. (You get the point.) If Canada’s retail answer to casual, Club Monaco, can do it, why not have the American masters of Cas’ go for the frames? VW Beetle: Translate the German design aesthetic to eyewear and you have casual cool. Add a mini bud holder (just like the one in the car) on the side of the temples and you’ve got modern day flower power. LaZBoy: Recline in comfort and perfect vision. A-R coated lenses could be packaged with the frames for better TV viewing. Double Bubble: The first bubble gum and the one that used to give baseball cards the best scent before gum gave way to kids trading cards on the NASDAQ. Think not just pink, but a whole palette of soft colors. Vans: Sidewalk surfers have worn these uniquely American sneakers since surfing became cool back in the ’60s. Sunwear and ophthalmics perfect for catching rays and waves. —JM |
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 Workin’
ItIt was girls’ day out as the daughters, sisters and nieces of Sāfilo employees recently participated in “Take a Daughter to Work” Day. The company organized a day-long event for 19 girls ages nine to 16 that included visits to different departments for interactive presentations about design, marketing, product planning, customer service, sales and finance. Here, nine-year old Lindsey Dragelin, daughter of Sāfilo’s marketing brand manager Cindy King, has it made in her shades as she takes in all the optical news that’s fit to print from 20/20. —JM |
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 Specs
Fit for a SkywalkerWhen his job behind the camera was done, “Star Wars” director George Lucas saw through the lenses of Marchon Eyewear’s Flexon 231 in havana natural. The creator of “Star Wars Episode I: The Phantom Menace,” wore the frame at the film’s studio premiere in Hollywood. |
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